Dan Gower

📨 Not Landing in the Primary Inbox? Cold email deliverability is everything. If you’re not landing in primary, it’s time to rethink: ✅ Use multiple inboxes (warmed for 2 weeks). ✅ Diversify with generic domains. Example: cleaningpros dot com. ✅ Split-test offers, not just subject lines. Combine cold email with Facebook retargeting. Prospects who don’t reply to your email may respond to an ad. Dual-channel = higher conversions.

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Are your HubSpot email open rates going down and you need to fix it-- FAST? These four things set the foundation for deliverability and you need to make sure your emails are set up correctly so they end up in the inbox, not spam.

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Targeting accounts NEVER delivers the ABM/ABX results you want... ❌ This is the ONE thing that does: ✅ High-Value Offers (HVOs) are what 90% of your ABM/ABX plays should be promoting (not your product). And no, "a great white paper" is not an HVO. A "cool demo" is definitely not an HVO. An HVO is a valuable, timely, and engaging EXPERIENCE that is personalized to a prospect and gives them exactly what they need to solve a "pillow-talk problem" in the next 30/60/90 days. (And no, if the solution you give them is "buy our thing," then you aren't actually giving them real value.) A great way to think about a powerful HVO is as "free consulting." It should be something that people would be willing to pay for (and probably hurts a little bit to give it away). When ABX plays are built around a really great HVO, we see about 30-40% of your Target Account List (TAL) take you up on your offer. And about half of those (15-20% of TAL) will want a follow-up meeting to learn how you can help them execute the solution you gave them in the HVO (read: become a qualified opportunity). And about half of those (6-11% of TAL based on our benchmarks) turn into closed-won revenue. If you want to go define a great HVO for your ABX play, hit me up. We have a 90-min workshop, usually exclusive to our clients, that we will provide without cost to 3-5 enterprise B2B revenue teams (yes, a real workshop... not a pitch). I'll shoot you the application questions to apply for one of the slots. For those teams selected, we will book the workshops in the next 2-3 weeks. (Btw, if that sounds like an HVO, it is... one our HVOs at ID is an "HVO workshop"... how meta!) 🤓 #abm #abx #accountbasedmarketing #accountbasedexperiences #highvalueoffers #hvos #marketing #revenuegrowth #gtm #gotomarket

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Does your #HubSpot have a disqualified & closed lost recovery system? In far too many HubSpot portals, folks that aren't ready to buy now get forgotten forever - leaving future revenue on the table. But it doesn't have to be that way. With a recovery system you: 1) Replace open-text DQ & lost reason properties with clearly defined options and require them for every lost opportunity 2) Report on those reasons so you can take action to prevent them for future deals 3) Automatically segment contacts based on whether you have a chance to sell to them in the future 4) Nurture DQ'd and lost contacts with the content most likely to get them to buy from you in the future Step-by-step instructions for 1 & 2 above are in the most recent edition of the Orange Admin newsletter and you can get 3 & 4 in the edition coming out next week. Check it out and subscribe on my LinkedIn profile (scroll down to "The Orange Admin" in the "Featured" section). #HubSpotTipsAndTricks

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There’s one metric that can make or break your growth… and it’s probably one you’re neglecting. It’s not just revenue. It’s not churn. It’s the LTV to CAC ratio — Lifetime Value to Customer Acquisition Cost. And it’s the single most important metric for your growth. 🤯 Why does it matter? LTV shows you exactly how much value you’re creating for every dollar you spend. It’s the ultimate test of whether your business is efficient or bleeding cash. 🤑 Spend $100 to acquire a customer who brings in $1000 over their lifetime? You’ve nailed a 10:1 ratio. That’s what growth looks like. Here’s the kicker: Most businesses aren’t even tracking this. They’re flying blind, chasing vanity metrics that make them feel good but hide the real story. In our latest Growth Team Radio episode, I share why LTV is the true north star for sustainable growth. ⭐ Bottom line: You need to know your numbers. Not just the flashy ones, but the metrics that actually move the needle for your business. Check out the full episode now to get the details of what you need to track to grow your business!

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Most DTC ad accounts aren't even doing the bare minimum to improve performance. What do I mean? There's one thing Meta recommends doing to both: a) Prevent ROI dropoff b) Keep CAC steady Creative refreshes. Our recommendation is heavy — 1x per week, or ~4x per month. Meta's recommendation is moderate — 2x per month. Most DTC brands aren't hitting even half of this — MAYBE 1x a month. This simple rule is one of the most neglected in ad strategy for ecommerce brands. Why? Usually from a lack of creative inbound — there's not enough creative to supplement the number of refreshes needed. I won't get into creative volume, but here's why creative refreshes are critical. Creative fatigue: it builds up when audiences are overexposed to the same creatives. It can drive up your CPA and make your ads less sticky, leading to higher ad spend for desired performance (or no spend if you're using cost controls). Meta prioritizes the "best" experience for users — this means new, new, new. You don't immediately have to jump to 1x a week for creative refreshes, but if you're not at least hitting Meta's recommended rate (bi-weekly), you're leaving easy results on the table.

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4. The damage bad SEO/content can do to your brand. 5. Souring leadership on any future SEO investment.

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Live from #INBOUND24: Did you know people are 13% more likely to open emails after seeing ads? LinkedIn expert AJ Wilcox explains how LinkedIn Ads can 'grease the skids' for your email campaigns—it’s like saying hi before asking for a favor. Curious how this works? Check it out.

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Google's anti-spam updates are here to stay, but they don't spell doom for your campaigns. If your sales team relies on email outreach, here are a few things to know: 1) Google is "on" your side These changes aren’t meant to start a witch hunt against salespeople. The goal is to improve user experience by weeding out spammers and phishers. You're already miles ahead of the bad guys and in a great position to shine. 2) Play by the rules Familiarize yourself with the key elements of a spam-free email. Ensure your unsubscribe process is seamless, your targeting is focused, and your content is valuable to your audience. This way, you'll avoid raising any red flags and deliver emails that your recipients will want to open. 3) Stay informed Keep your sales team in the loop about other minor changes or updates that Google rolls out. Compliance with fresh updates will determine outreach success in the months to come. Bottom line? These changes will improve your outreach if you target effectively, create relevant messages, and follow good email practices. There's no need to panic if you're doing things right. I joined Ollie Whitfield and Taylor Haren on VanillaSoft Tempo podcast to discuss how these updates have changed email and the best automation to leverage for success. #google #salesteam #userexperience #sales

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Your paid ads budget should be fluctuating $5-10k a month. That’s if you’re: - A SaaS company spending, - $20k+/month on ads, & - Looking to scale If that’s NOT happening, you’re NOT set up for max profitability. (Why $20k and up? I’ll explain at the end.) But first, here’s 3 ways to know if your ads are set up correctly: //1 Your Daily Budget Your daily budget should be the maximum amount you can afford. Based on: - Liquidity - Time to break even - Maximum no. of leads you can fulfill (Don’t panic. Your actual daily spend won’t ever reach the max.) → This allows you to, at any given second, capture as much of the available market as possible. … Instead of your agency adjusting the budget retroactively. //2 Your Budget Increases Depending on the: - Target CPA or ROAS rules - Competitiveness of your market - Current demand for your product More budget (should) = more results. → Your agency’s goal should be to get your monthly budget up to $75-85k. //3 Your Ad Spend Goes Up And Down No matter your budget, your ACTUAL monthly ad spend should fluctuate. Because: - If demand drops by 10% - Your ad spend should too (and vice versa) - Otherwise, you’re throwing money away on a daily basis → After the initial 3 - 6 months… Your agency should be able to input one budget increase and have it scale your company automatically. ________________________________ TL;DR If your current agency: - Has a fixed budget month-to-month - Can’t guarantee ROI with increased ad spend - Sets your daily budget below the max you can afford … Your ad accounts are costing you thousands in potential lost revenue. P.S. Why $20k and up? Because if you’re ready to spend that amount monthly on ads… It means your: - Finances - Systems, and  - Sales process are healthy … And you're ready to scale once the leads start flowing in. Any questions?

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You've been putting in all this effort into your email marketing, but the sales just aren't rolling in… Email marketing can be a real headache (if you don’t have a plan) It feels like money is just slipping through your fingers. Let's change that. Use these top 1% email flows to boost your revenue 1. Cart Abandon Flow A customer has their cart loaded up and they’re ready to buy, but then they leave. It's frustrating, right? Think of cart abandon flows as your rescue mission. Start with a three-email sequence. If you see it's working, don’t hesitate to extend it. Offer them a little incentive, maybe a discount, to nudge them back. And don't underestimate the power of FOMO – “limited time offer” can turn hesitation into action. 2. Browse Abandon Flow We've all had those window shoppers who seem interested but never commit. It’s like they’re right on the edge but need that extra push. That’s where your browse abandon flow steps in. Set up a series of three to four emails. Sweeten the deal with a special offer. And show them that others love your products too – social proof can tip the scales in your favor. 3. Welcome Flow First impressions are everything. When someone subscribes to your emails, you’ve got one shot to make it count. Your welcome flow should be a knockout. Plan for a series of seven to eight emails. Start strong with an irresistible offer to grab their attention. As they get to know you, mix up your offers to keep them engaged. Skip the lengthy brand story – focus on showing them why your products are worth it. 4. Post-Purchase Flow The sale doesn’t end when the customer hits “buy.” The real relationship building starts post-purchase. A good post-purchase flow can turn one-time buyers into loyal customers. Aim for a sequence of three to four emails. Recommend complementary products they might love. Offer a discount on their next purchase. And always ask for a review – it builds loyalty and gives you valuable feedback. The Creation and Testing Process Setting up these flows might take a few hours, but don’t rush it. Testing and optimizing can take weeks or months. (But trust me, it’s worth it) I’ve helped drive over $500M+ in attributed Email & SMS Revenue, and I post content to teach you how to do the same. If you liked this breakdown, feel free to drop me a follow Kody N. -- Want to see the exact flow framework I’ve used to generate over $500M+ for brands I’ve worked with? It’s absolutely free 👉 https://lnkd.in/g4DfEgWG

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🔥 SEO Real Talk, Coming in HOT: 🗣 "That's not how brands operate. There's not an infinite budget. It's all finite. So we have to prioritize accordingly." 🎙️ Edwin Romero, my guest on the Simple and Smart SEO Show, nailed it when discussing the disconnect between SEO "theory" and SEO adoption. 🙊 Brands want results - they want strategies that get them excited! 👉🏽 They want optimization ideas that they can connect to their product or service. 🤣 AND they want to be able to measure with, as I like to say, "The University of Their Eyes." 🫣 (Well, that's from Jon but is it stealing if it's from your husband?) 🤩 Anyway, this episode with Edwin is fantastic and drops Wednesday! #seo #brands #seostrategy

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Content strategy is NOT -blogs -webinars -white papers (barf) Those are tactics. Content strategy is building systems for *outcomes*. Things like -web traffic -inbound leads -audience growth -pipeline -revenue There are a millions ways to do this but it all comes down to one mission: Build trust at scale. Do that and results and glory soon follow. — PS: I share tips just like this in my weekly newsletter: thereeder.co/newsletter

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Ready to make HubSpot a little hubspottier Admins? HubSpot's UX research team is coming to hear your thoughts on how we can make the platform better serve your needs. Any thoughts on where HubSpot's data model is confusing? Come share it with the team: Drew DiPasquale Christine Celli Erin Pinkus Prashant Rajan Catch you at 11am ET!

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Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

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Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

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Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

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Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

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Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

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